This Audi A4 commercial  ad is taunting Mercedes in the coolest way possible.

Remember that “Upgrade button” meme, this commercial takes that concept to a whole new level, poking fun at Mercedes while advertising for the A4 in the usual Audi fashion. With fancy futuristic graphics and inspirational imagery, depicting the kind of idealistic lifestyle their brands stands for.

While the visual trend depicted here is relatively new, the ongoing banter between Germany’s big three, Audi, Mercedes, and BMW, has a long and hilarious history of them using humorous remarks in their publicity.

Grab your popcorn and watch the video below.