Maybe it is a bit extreme, but it definitely works. A road safety campaign, has a found an inventive way to get people to slow down – by using topless women.
We know it might be a bit inappropriate, but this “inventive campaign” has shown great effect, and it significantly slowed down traffic near a pedestrian crossing point, in Severny village. The road safety campaign, Avtodrizhenia who staged this trial, said that most of the drivers who happened to be male, stopped only to admire the female assistants. The topless models held warning speed signs of 60 and 40 kilometers per hours, and reports say that there were no accidents caused by distraction. Elderly pedestrians were grateful for this strange method, and one female pensioner said: ‘Drivers do not let us cross. Some of them do but many others just fly past. ‘They even shout at us – ‘why are you walking here?’ Can you believe it?’
One of the models who stripped off for the safety campaign experiment said: ‘Our drivers usually do not slow down when they pass a village or a settlement, even though there are speed limit signs by the road. So we have to make them do it.’
A male driver said: ‘It’s super thing, amazing. I’d like to see more of this by the road, and yes I looked at speed limit sign this time. It will teach other drivers too.’
Igor Mikhailushkin, head of the regional police press service in Nizhny Novgorod region, where the experiment took place, said: ‘We have organized similar installations this and last year, trying to make the drivers obey the speed limit.
‘But I must say our girls were dressed more than these women.’
Figures suggest Russia’s roads are among the most dangerous in the world.